Kevin Cruz is a commercial photographer and creative director based in Vancouver, Canada. A through-line of his approach to image-making is his capacity to create both elegant, atmospheric studio portraiture and on-location cinematic narratives. Cruz explores a natural choreography in his subjects to create images that are compelling and timeless while remaining honest and authentic.

Kevin’s experience working in the marketing and advertising industry has underpinned his talent for bringing his visions to life through his editorial and commercial work. He is a big picture creative who crafts integrated concepts, manages diverse teams, and merges creative direction with strategy to drive results.

Cruz has created editorial photographs for publications including Vogue Italia, Opium Red Magazine, VZSN Magazine, RIZING Magazine, and Boudoir Inspiration. His commercial clients include Marriott Bonvoy, Uber Eats, and many Vancouver-based small businesses.