IMAGES WITH INTENTION

Kevin Cruz is a commercial photographer and creative director based in Vancouver, Canada. A through-line of his approach to image-making is his capacity to create both elegant, atmospheric studio portraiture and on-location cinematic narratives.

Kevin’s experience working in the marketing and advertising industry has underpinned his talent for bringing his visions to life through his editorial and commercial work. He is a big picture creative who crafts integrated concepts, manages diverse teams, and merges creative direction with strategy to drive results.

WHERE YOU’VE SEEN MY WORK

SELECT PROJECTS

CAUSTICS — Creative Direction, On-Set Art Direction, Photography

EVERYTHING SPIRITUAL — Creative Direction, On-Set Art Direction

HOUSE OF MAUKA — Creative Direction, On-Set Art Direction, Photography, Video

CASTAWAY — Creative Direction, On-Set Art Direction, Photography, Video

BRAND & LIFESTYLE

As a photographer and creative director, Kevin’s experience covers several industries including food and hospitality, fashion, beauty, and tech. Cruz’ experience and skills have also allowed him to build relationships with some of the most respected people in the creative industry, from designers, art directors and various freelance crew members.

Cruz has worked with creative departments from different brands, has built processes and best practices, managed budgets, and led teams. He understands that there is never a “one size fits all” solution and that each challenge requires a different approach and strategy.

PRODUCT & E-COMMERCE

For brands that offer products for customers, quality photography is one of the most important factors that define the success of product marketing. The power of an image speaks for itself, especially for online advertising.

As a commercial photographer, Cruz uses his expertise in lighting and composition to build a bridge between your audience and your product through the power of visual storytelling.

FOOD & HOSPITALITY

Whether it is delicate handmade pastries paired with craft cocktails or bustling hotel lobbies, capturing the detailed nuances behind your business is Cruz’ core focus.

Cruz employs meticulous uses of props and styling, natural and artificial light, colour, and composition to craft compelling visual narratives through his food and hospitality photography.

HEADSHOTS & Personal Branding

Within a few seconds of meeting someone (or seeing a picture of them), people create immediate, long-lasting judgments about them based on their appearance. This has profound implications for your online presence, regardless of which field you work in.

The goal of your headshot is to show professionalism, personality, and your brand. A professional headshot shows that you care. A prospective employer will translate that as “better work ethic, better accountability.”

FASHION & MODEL DEVELOPMENT

Cruz has worked with models from all over Canada and have been featured in publications such as Vogue Italia, Boudoir Inspiration, RIZING Magazine, and VZSN Magazine.

Model development sessions are created for models who are looking to build or expand and show their versatility. These sessions are not only great for portfolio-building, but they offer an opportunity for direct feedback, guidance, and live image review to increase one’s understanding of the set, lighting, posing, and themselves.

Testimonials

  • “Kevin is a total pro! Has a lot of really creative ideas and executes them well. Also very prompt with editing. Love working with him.”

    Gabby Chia, Cosplayer

  • “Kevin is a kind soul and a lovely photographer. He created a comfortable working environment, reminded me to stay grounded through mindfulness, and was always willing to try something new. His creative and relaxed energy made for a positive experience and high quality photographs. I learned a lot of useful modelling tips and practices while working with Kevin and would highly recommend working with him if you’re looking for a portrait photographer!”

    Sam Quinn, Model and Actor

  • "Kevin is an excellent photographer! His quality of work is extremely high, he listens well & also has innovative ideas. Kevin did product photography for my online website for my fabric store. His idea of how to display fabric was very unique & looks great on the website! He also included lifestyle pictures in his package which allowed us to have some extra shots to include on our website. Not only is Kevin skilled in his line of work, he is also extremely easy to work with, open-minded, & offers very fair pricing. I would highly recommend using Kevin as a photographer for any of your needs!"

    Simina Mattoo, Entrepreneur

Let’s work together